Loading…
This event has ended. Visit the official site or create your own event on Sched.
avatar for C.W. Park

C.W. Park

Park is a co-author of Brand Admiration: Building a Business People Love and a professor of marketing at the USC Marshall School of Business, where he directs the Global Branding Center. A former editor of the Journal of Consumer Psychology, he has published articles in publications including the Journal of Marketing Research, Journal of Consumer Research, and Harvard Business Review.