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avatar for Robert Kozinets

Robert Kozinets

Kozinets is a brand innovation expert who has applied his methods and theories at such organizations as American Express, L'Oréal, Merck, TD Bank, Campbell Soup, Zurich Insurance, Orchard Supply Hardware, and many others. His work
includes over 150 publications, including top-tier peer reviewed scientific articles, book chapters, case studies, videographic documentaries, as well as four books. He is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the USC Annenberg School for Communication and Journalism, a position he shares with the USC Marshall School of Business.