Yturralde first attended the Los Angeles Times Festival of Books in 1997, and has attended every one since. She co-founded independent genre bookstore Mysterious Galaxy in Southern California in 1993; she is a regular contributor to programming at literary conventions all over the country, including Comic-Con International San Diego and New York Comic Con; and she is a regular writer of non-fiction, including critical and biographical essays, and reviews for Mysterious Galaxy, as well as Publishers Weekly. She is passionate about connecting readers and stories.