This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Saturday, April 22 • 10:30am - 11:30am
What’s in a Brand? Building Business in the Digital Age, Conversation 1141

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

avatar for Robert Kozinets

Robert Kozinets

Kozinets is a brand innovation expert who has applied his methods and theories at such organizations as American Express, L'Oréal, Merck, TD Bank, Campbell Soup, Zurich Insurance, Orchard Supply Hardware, and many others. His work includes over 150 publications, including top-tier... Read More →

avatar for Debbie MacInnis

Debbie MacInnis

MacInnis is a professor of business administration and marketing at the USC Marshall School of Business, president of the American Marketing Association’s Consumer Behavior Special Interest Group, and a co-author of “Brand Admiration: Building a Business People Love.” Her... Read More →
avatar for Sid Mohasseb

Sid Mohasseb

Mohasseb, former CEO of Wise Window, Inc., is an entrepreneur, venture investor, and business thought leader who has founded and led several early-stage and hyper-growth companies from inception to acquisition. His book The Caterpillar’s Edge: Evolve, Evolve Again, and Thrive in... Read More →
avatar for C.W. Park

C.W. Park

Park is a co-author of Brand Admiration: Building a Business People Love and a professor of marketing at the USC Marshall School of Business, where he directs the Global Branding Center. A former editor of the Journal of Consumer Psychology, he has published articles in publications... Read More →

Saturday April 22, 2017 10:30am - 11:30am PDT
Wallis Annenberg Hall, Presented by USC, Signing Area 10