Los Angeles Times Festival of Books

Kozinets is a brand innovation expert who has applied his methods and theories at such organizations as American Express, L'Oréal, Merck, TD Bank, Campbell Soup, Zurich Insurance, Orchard Supply Hardware, and many others. His work includes over 150 publications, including top-tier... Read More →

MacInnis is a professor of business administration and marketing at the USC Marshall School of Business, president of the American Marketing Association’s Consumer Behavior Special Interest Group, and a co-author of “Brand Admiration: Building a Business People Love.” Her... Read More →

Mohasseb, former CEO of Wise Window, Inc., is an entrepreneur, venture investor, and business thought leader who has founded and led several early-stage and hyper-growth companies from inception to acquisition. His book The Caterpillar’s Edge: Evolve, Evolve Again, and Thrive in... Read More →

Park is a co-author of Brand Admiration: Building a Business People Love and a professor of marketing at the USC Marshall School of Business, where he directs the Global Branding Center. A former editor of the Journal of Consumer Psychology, he has published articles in publications... Read More →